OPI Joins Bond 007 to Release Six New Revolutionary
Liquid Sand™ Nail Lacquers Inspired by 50 Years of James Bond
OPI announces the launch of Bond Girls,
a collection of six new Liquid Sand™
nail lacquers featuring a textured, matte finish infused with reflective
sparkle fitting the allure surrounding the Bond Girls. In hues of white, pink, blue, purple, gold and
coral, Bond Girls offers a range of
shimmering shades with the distinctive Liquid
Sand finish.
“OPI is
extremely excited to partner again with EON
Productions,” says Suzi
Weiss-Fischmann, OPI co-founder & Artistic Director. “Following the
success of the holiday promotion with the latest James Bond film, Skyfall, it’s been a thrill to create
colors for the women who’ve captured Bond’s attention over the last five
decades.
“The
six shades are named after some of the most iconic – and my favorite – Bond
girls, including: Solitaire, Pussy Galore, Tiffany Case, Vesper, Honey Ryder and Jinx,” adds Weiss-Fischmann. “Worn without top
coat, these Liquid Sand lacquers
give nails a pebbled, matte finish worthy of the captivating ‘Bond Girls’
name.”
Bond
Girls by OPI features six Liquid Sand nail lacquers:
Solitaire
This
diamond-sparkling white is totally engaging.
Pussy
Galore
This light
feminine pink has the purrrfect amount of shimmer.
Tiffany
Case
A classic
light blue worth investigating.
Vesper
A
mysterious and intriguing deep purple.
Honey
Ryder
Take a
ryde on the wild side in this shimmery gold.
Jinx
This
mesmerizing matte coral has lucky sparkle.
OPI Liquid Sand
lacquers should always be worn without top coat.
Bond Girls by OPI nail lacquers feature OPI’s exclusive
ProWide™ Brush for the ultimate
in application. These six new shades will be available beginning May 2013 at Professional Salons, including Beauty
Brands, Chatters, JCP Salons, Pure Beauty, Regis, Trade Secret, and ULTA, for $9.00
($10.95 CAN) suggested retail for each nail lacquer.
ABOUT OPI
As the world leader in
the professional nail care industry, OPI is committed to providing
high-quality products and services to both salons and their customers, along
with a focus on industry safety and innovation. Known for its exceptional
formula, fashionable colors and iconic names, OPI’s heavily-pigmented
lacquers are super rich, long-lasting and chip-resistant – offering an
affordable luxury to consumers. OPI nail lacquer is available in over
200 shades. Each lacquer features OPI’s exclusive ProWide™
Brush for the ultimate in application. Currently, OPI is available in
over 100 countries and retails a full line of professional items, including
nail treatments, finishing products, lotions, manicure/pedicure products,
files, tools, gels and acrylics.
About Albert R.
Broccoli’s EON Productions
EON Productions
Limited and Danjaq LLC are wholly owned and controlled by the Broccoli/Wilson
family. Danjaq is the US based company that co-owns, with MGM, the copyright in
the existing James Bond films and controls the right to produce future James
Bond films as well as all worldwide merchandising. EON Productions,
an affiliate of Danjaq, is the UK based production company which makes the
James Bond films. The 007 franchise is the longest running in film
history with twenty-three films produced since 1962. Michael G Wilson and
Barbara Broccoli succeeded Albert R ‘Cubby’ Broccoli and have produced some of
the most successful Bond films ever including CASINO ROYALE, QUANTUM OF SOLACE
and SKYFALL.